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Tips for Marketing Your Business With Bulk SMS There are different marketing avenues that companies can choose to drive sales. SMS marketing is one of the best marketing options for businesses. Unfortunately, studies show majority of business owners do not use SMS marketing. There are various reasons why companies do not use SMS marketing. For example, some businesses think the marketing is too hard while others cite cost as the major impediment for them using SMS. However, these reasons are not justified. According to a recent marketing study, text messages are read quickly and frequently than social media posts and emails. Some reports indicate that most consumers read SMS messages within five seconds of receiving them. Thus, SMS will ensure your message gets delivered to your audience in a better way. However, there are a number of challenges of bulk SMS marketing that you should be aware of. Customers consider their mobile phones are private gadgets. Therefore, they last thing they would expect to receive is an irrelevant or annoying message. This means you should get your bulk SMS marketing campaign right. Follow the guide below to get a positive ROI on bulk SMS marketing.
Lessons Learned from Years with Resources
Use the Right Content for Your Marketing Whether or not you will be successful with your bulk SMS campaign will depend with the content you send. Your end goal should guide you on the kind of content to send. Still, there are some rules to follow in bulk SMS campaigns.
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With SMS marketing, you have a short space to convey your message. Your message has to fit in 612 characters. Thus, it’s important that your message is clear and to the point. If your content is too short, consumers may not end up getting your whole message. On the other hand, if it is too long, your audience is likely to end up bored. When you send a text message, you should aim to get a response from your audience. Therefore, make sure your audience has something to respond to. One of the ways in which you can attract your audience’s attention through bulk SMS is by sending out offers. A number of studies have shown that consumers respond better to promotional messages sent to them through SMS. If you are sending an offer, it is important to clearly explain it in the SMS. Apart from this, include instructions on how the offer can be redeemed. One way in which you can do this is by sending out a discount code on the SMS. Consumers will feel the offer is exclusive for them when you do this. It is also important for your offer to have a deadline. You will make your audience act quickly when your offer has a deadline. You can have success with bulk SMS marketing by following the guide above.

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